NIKE FUTRE GAME | ALL STAR WEEKEND 2025
IMMERSIVE BASKETBALL SHOWCASE & PRODUCT LAUNCH
Henry J. Kaiser Center for the Arts | Oakland, CA | February 2025
PROJECT HIGHLIGHTS
Executive Production
Project & Logistics Management
Budget Creation & Management
Vendor Management
Supply Procurement
Merchandising, Product Display & Product Seeding
Signage Plan Development & Execution
Spatial Design / Floor Plan
Resourcing, Staffing Plan & Team Management
Talent Management
THE ACTIVATION
For the 2025 All Star Game, Nike produced the Future All Star Game bringing together top EYBL team match-ups to showcase the future of the game.
The three-day immersive event featured competitive showcases for future stars, including Nike NIL athlete AJ Dybantsa. Nike Basketball athletes of the past and present appeared throughout the weekend, and local designers created product customizations exclusive to the event.
Please view photos here.
ACTIVATION Highlights
Basketball Tournament (Elite Youth Basketball League)
Basketball Clinics
Custom Locker Room Build + Experience w/ Product Drops
Half-time and Quarter-break Performances
Customization Lab
Upcoming Product Lab
Press / Interview Area
