COVID-19 NOTICE

As an Experiential Producer who has worked for some of the top agencies and brands in the country, I’m devastated by the impact of COVID-19 on my industry. Events are my everything, and now, events are essentially illegal for the foreseeable future.

So what’s next? That is what I have spent the past few months soul searching on…along with finally getting a solid yoga practice and becoming fairly talented at watercolor painting.

Now, I'm elated to take my skills of complex project management, strategy, logistics/operations, and customer relations, along with the aforementioned tasks that I love, and apply them to driving organization and impacting culture at a company that I’m passionate about. 

As a producer, I believe in using strategy and innovation to not just increase a brand's footprint but to create emotional connections and relevant experiences that resonate.

I'm excited to take that same approach to experiential production and apply it more broadly to integrated production, film production, even office operations and culture. This is an exceptional opportunity for me to become even more deeply connected to my audience be it a customer or a colleague.

With the understanding that a lot of my work has so many transferable skills, I invite you to check out my work on this site. Additionally, please check out some sample project plans along with a bit more insight on my personal mantra linked below:

Project Planning Samples
Personal Overview

Speak soon & Stay healthy,
Nyla

Transferable Skillset

Being a producer was never complicated, it’s just difficult. Success really came down to how aggressively and creatively you approached obstacles. I love challenges.

Here’s a snapshot of what I can do through the lens of challenges I have overcome:

I. Efficiency in operations. As the lead producer for Espolòn Tequila’s Lotería nationwide tour, I coordinated logistics across 13 US markets. I reduced the amount of staff needed on-site, decreased shipping costs by 50%, and identified numerous redundancies to come in under budget by 20%.

II. Playbook and systems development. At Breather I built a calculator that measured an activation’s market strength and used this build tests and develop an expansion path for 3 cities.

III. Leadership and ingenuity. As the Senior Producer at Magnetic Collaborative for SONY, I came on to a $1MM project that had no work-back and thus a team working in silos. I quickly earned respect by understanding my team’s needs and implemented new organizational tools resulting in being load-in ready 1 week early. 

IV. Deliver on time and within budget. At Droga5 for Virgin Mobile I started 6 weeks out from launch. The project had no concrete concept and was over budget. I trimmed the concept and developed low-cost interactive moments reducing spend by $150K.

V. Creativity in strategy. While working in-house at Campari, Flight Club, and various NYC start-ups, I creatively developed immersive experiences by assessing every opportunity that could enhance the consumer journey to develop activations that married key brand aspects with unique, relevant, KPI driven experiences intended to ultimately bring joy.